How is a TV Market defined?
The counties that make up a city's television viewing area define a TV Market.

How many TV Markets are there in the United States?
There are currently over 200 TV Markets throughout the U.S.

What is the purpose of a TV Market?
To identify TV stations whose broadcast signals reach a specific area and attract the most viewers.

Are TV Markets ranked, and if so, how?
Yes. TV Markets are ranked in order by the number of households with televisions.

How does a TV Market differ from a Metropolitan Statistical Area or MSA?
MSA markets cover a smaller area than TV Markets.

The United States government divides the country into what it refers to as 'statistical areas,' each of which is referred to as an MSA (Metropolitan Statistical Area). Each MSA includes a metropolitan city and the surrounding suburban areas as defined by the government.

How many lawyers will be using the 1-800-JUSTICE number in my television market? Only one. If you qualify, you'll have exclusive rights to the number, meaning all calls to 1-800-JUSTICE originating in your television market will ring directly into your switchboard.

How does 1-800-JUSTICE ring into my switchboard? Are calls routed through a Call Center? 1-800-JUSTICE is not routed through a call center or any other third party. When a call is placed to 1-800-JUSTICE within in your television market, the call goes directly to your switchboard.

How do you define a 'Brand'? A brand is a mixture of attributes, tangible and intangible that, if managed properly, creates value and influence. For the consumer, that means the promise and delivery of an experience; from a business perspective, it represents the security of future earnings. Most importantly, brands offer customers a means by which to choose, by enabling recognition within cluttered markets.